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  1. BEN Massive Inc.

    Player Chronicle -- Posted on Nov 10 2008

    Here’s a company that’s got a good thing going! Massive Incorporated is a worldwide company that works with other companies to provide them with advertising space IN video games.

    Massive Incorporated is a wholly owned subsidiary of Microsoft, which turns out is a pretty good parter to work with…you know, with the whole Xbox 360 and Xbox Live thing they’ve got, haha.

    While we were in New York City helping them run a tournament for some of their clients, I was able to meet many of the employees that power the US office in the SoHo area of NYC. Many of the people I met were account executives and on the sales team, but I also enjoyed meeting the Head of Market Research, Global Head of Massive Marketing, and even the National Sales Director!

    We all know how much video games mean to use and that the gaming community is never going to stop growing, so why not use those eyeballs for a little advertising connection? Massive Incorporated has found a way to do it right and in a non-distracting way. I think it’s a perfect idea and the way that these ads can be fed dynamically into the game really takes the cap off the limit for this new media opportunity!



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